- Joined
- Jun 20, 2012
- Location
- Pacific Northwest
Hello all,
It's been almost a year since I launched my self-publishing journey, and I wanted to take a brief moment to share some things I've discovered- hopefully, some of it will be of use to my fellow authors.
I used Draft-2-Digital, as they distribute to all the major e-tailers (Amazon, Apple, Barnes and Noble) and many others I'd never heard of- including internationally. I went wide, rather than locking myself into the Kindle Unlimited (exclusive) program, reasoning I wanted to reach as many readers as possible rather than benefiting from Amazon's monthly reader fund on KU. I did use Kindle Direct Publishing for my paperbacks.
Advertising is a HUGE undertaking and a major PITA (at least for me). I'm not good at self-promoting, and relied far too heavily on word-of-mouth/personal relationships; as my Facebook circle stands at less than 100 people, and I'm not on other platforms, I gained little traction. I still haven't invested in ads, for various reasons. I've joined writers groups on FB and attempted to network, engaged in a few newsletter swaps and group promos, and done giveaways on several different free sites, with limited success.
I'll confess up front, my covers are a hot mess; to start with, my series is a Civil War espionage tale- not regiments marching to the sound of guns. As such, I struggled to identify a suitable concept for the covers. Working with designers was problematic, as the ones I encountered expected me to have a vision coming into the process- sadly, I really lacked one. I could tell them what the book was about, but not how I saw the cover. That was frustrating for both parties. I tried pre-mades, but couldn't find anything suitable. I talked to designers and photographers about custom covers, but that put me into the $500 range- a reasonable price, for their time/effort, but one I couldn't afford at this time. I tried Fiverr, which is really hit and miss- I had four misses (fortunately it didn't cost me anything).
One thing I ran into was a fair amount of skepticism, pushback, and even hostility from cover designers, editors, and beta readers. Many questioned a Confederate protagonist, one even questioned whether there was an audience beyond 'old, white men'. True story. I had several flat out refuse to work with me, regardless of the storyline (spoiler alert: the South loses in my books). Even on historical fiction author groups, the reception was lackluster. I'm not complaining- people are free to have/express their opinions- but it was a bit disheartening.
Blurbs were a struggle- we know the war starts, we know how the battles go, so the tension has to come in the form of personal stakes; however, the advice I received (maddeningly and repeatedly) was that the stakes of literal life and death were still insufficient to hook the prospective reader. A good cover and a good blurb are crucial- without a cover which tells the reader (within seconds) what your book is about, they'll move on. Without a good blurb/hook, they won't hit 'buy'. No matter how good your story is, those two items have to be perfect. For the record- mine aren't. Your cover should match the genre, other books in the genre, and reader expectations. A regimental history would ideally have a regiment, or at least a soldier. A book about battles or a soldier's experiences would do well with a battle scene- painting, illustration, photo, whatever. Espionage? James Bond in a frock coat, I suppose. Still working on that one.
One thing I encountered which I totally was unprepared for was readers challenging my description of intelligence methods and operations in the Civil War; not saying I'm 'the' expert, but I've been doing intelligence work since 1995, I've taught it in several continents to multiple militaries, and I've studied the use of intel in the Civil War extensively, written on it professionally, and taught a course in the subject. I had a reader question my descriptions based on their experience watching '24' and Tom Cruise movies. Difficult conversation, but that comes with the territory.
One thing to remember is that writing isn't a zero-sum game; I don't lose because you sell a book. We can, and should, assist other authors where possible. It's hard to break out, especially if you're on a fixed/limited income, and very easy to get lost in the noise with all the competing stories. Ask for help, ask someone to beta read, be a critique partner, or to help with research. Do the same for others. Celebrate each others' wins, commiserate the losses.
I hope those who read this find something useful, and I wish you well in your writing!
It's been almost a year since I launched my self-publishing journey, and I wanted to take a brief moment to share some things I've discovered- hopefully, some of it will be of use to my fellow authors.
I used Draft-2-Digital, as they distribute to all the major e-tailers (Amazon, Apple, Barnes and Noble) and many others I'd never heard of- including internationally. I went wide, rather than locking myself into the Kindle Unlimited (exclusive) program, reasoning I wanted to reach as many readers as possible rather than benefiting from Amazon's monthly reader fund on KU. I did use Kindle Direct Publishing for my paperbacks.
Advertising is a HUGE undertaking and a major PITA (at least for me). I'm not good at self-promoting, and relied far too heavily on word-of-mouth/personal relationships; as my Facebook circle stands at less than 100 people, and I'm not on other platforms, I gained little traction. I still haven't invested in ads, for various reasons. I've joined writers groups on FB and attempted to network, engaged in a few newsletter swaps and group promos, and done giveaways on several different free sites, with limited success.
I'll confess up front, my covers are a hot mess; to start with, my series is a Civil War espionage tale- not regiments marching to the sound of guns. As such, I struggled to identify a suitable concept for the covers. Working with designers was problematic, as the ones I encountered expected me to have a vision coming into the process- sadly, I really lacked one. I could tell them what the book was about, but not how I saw the cover. That was frustrating for both parties. I tried pre-mades, but couldn't find anything suitable. I talked to designers and photographers about custom covers, but that put me into the $500 range- a reasonable price, for their time/effort, but one I couldn't afford at this time. I tried Fiverr, which is really hit and miss- I had four misses (fortunately it didn't cost me anything).
One thing I ran into was a fair amount of skepticism, pushback, and even hostility from cover designers, editors, and beta readers. Many questioned a Confederate protagonist, one even questioned whether there was an audience beyond 'old, white men'. True story. I had several flat out refuse to work with me, regardless of the storyline (spoiler alert: the South loses in my books). Even on historical fiction author groups, the reception was lackluster. I'm not complaining- people are free to have/express their opinions- but it was a bit disheartening.
Blurbs were a struggle- we know the war starts, we know how the battles go, so the tension has to come in the form of personal stakes; however, the advice I received (maddeningly and repeatedly) was that the stakes of literal life and death were still insufficient to hook the prospective reader. A good cover and a good blurb are crucial- without a cover which tells the reader (within seconds) what your book is about, they'll move on. Without a good blurb/hook, they won't hit 'buy'. No matter how good your story is, those two items have to be perfect. For the record- mine aren't. Your cover should match the genre, other books in the genre, and reader expectations. A regimental history would ideally have a regiment, or at least a soldier. A book about battles or a soldier's experiences would do well with a battle scene- painting, illustration, photo, whatever. Espionage? James Bond in a frock coat, I suppose. Still working on that one.
One thing I encountered which I totally was unprepared for was readers challenging my description of intelligence methods and operations in the Civil War; not saying I'm 'the' expert, but I've been doing intelligence work since 1995, I've taught it in several continents to multiple militaries, and I've studied the use of intel in the Civil War extensively, written on it professionally, and taught a course in the subject. I had a reader question my descriptions based on their experience watching '24' and Tom Cruise movies. Difficult conversation, but that comes with the territory.
One thing to remember is that writing isn't a zero-sum game; I don't lose because you sell a book. We can, and should, assist other authors where possible. It's hard to break out, especially if you're on a fixed/limited income, and very easy to get lost in the noise with all the competing stories. Ask for help, ask someone to beta read, be a critique partner, or to help with research. Do the same for others. Celebrate each others' wins, commiserate the losses.
I hope those who read this find something useful, and I wish you well in your writing!