- Joined
- Aug 6, 2016
Benjamin Henry Day (1810–1889) & “The Sun”
New York City, September 3, 1833: The public is eagerly awaiting something new and exciting. A first of it’s kind is being introduced today. It’s a newspaper but unlike other publications, up until this time, this one will only cost “a penny”. It a revolutionary idea - instead of buying subscriptions this paper will make money through advertisements. It undercuts most papers in the price (the going rate at the time was 5-6 cents) and it grabs the attention in the public for in the pages of this paper is something new: they print to a new market of readers and stoops to a new level of news.
What else does this paper peddle? Well it has it share of the news but it also prints sensational crimes and just your run of the mill gossip. Many people call this newspaper the “Penny Press”. Some recognize this type of newspaper as a prototype for America’s First Tabloid!
Benjamin Henry Day was born in Springfield, Massachusetts and in 1824 he began his career at the “Springfield Register”. He was just fourteen years old. In 1833 he was ready to make his move in the newspaper industry when he moved to New York City and founded a paper he called “The Sun”, with their mission statement:
“The object of this paper is to lay before the public, at a price within the means of everyone, all the news of the day, and at the same time offer an advantageous medium for advertisements.” {2}
Initially he gathered news from out-of-town papers to reprint in his publication but soon he knew he had to stay competitive so he hired a reporter, George Wisner “if he would get up early every day and attend the police court”. {4} Benjamin Day told him that he would give him four dollars a week. In addition he started another innovation - the newsboys. He hired young boys to go out on street corners to hawk his papers. By putting a newsboy on every street he was able to reach a wider readership. People were interested and people were buying and especially he was able to reach not just the upper class readers that had been the case, but the middle class working people as well.
"The Weary Newsboy”
painting by
James Henry Cafferty (1819-1869)
The Great Moon Hoax
On August 25, 1835 Benjamin Day’s publication the Sun ran a series of six articles based on the claim of British astronomer Sir John Herschel. It was based on his “astronomical discoveries of the most wonderful description.” The articles stated that with Herschel’s new and powerful telescope he had discovered:
“planets in other solar systems” and, most remarkably, the winged inhabitants of the moon”. {5}
The Sun even provided an illustration on the new discovery!
The Sun even provided an illustration on the new discovery!
New York Sun Lithograph - Published August 2, 1835
The only problem - - it was a false tale. However Day was laughing all the way to the bank as circulation soared from 10,000 to 19,000. The Sun had officially entered into the realm of what we know today as “tabloid journalism” and other newspapers were watching. Soon others were reporting stories such as:
“murders, railroad accidents, cannibalism, and freaks of nature--horror, gore, and perversity--to build circulation.” {5}
In 1841 the Sun faced its first serious competition when Horace Greeley founded the New York Tribune. He copied Day’s business model (but not necessarily his news model) by charged one penny for his paper. By this time Benjamin Day had already solder his paper the Sun to his brother-in-law for he had become bored with the day-to-day editing and publishing.
Benjamin Day’s motto for the Sun was “It Shines for All”. Charles Dickens was not impressed with the change when he referred to this new form on journalism as either “The New York Sewer” or “The New York Stabber” There is no question that Day changed the newspaper industry during his short reign. He used reporters, newsboys and as he determined the “topics that Americans were interested in reading”. Apparently he was correct.
Printing House Square during the Civil War
Sources
1. http://historyofjournalism.onmason.com/2016/04/09/the-penny-press-benjamin-day/
2. https://www.thoughtco.com/benjamin-day-1773669
3. http://historyofjournalism.onmason.com/2016/04/09/the-penny-press-benjamin-day/
4. http://geoffwisner.blogspot.com/2008/05/george-w-wisner-abolitionist-reporter.html
5. https://www.digitalhistory.uh.edu/disp_textbook.cfm?smtID=2&psid=355
All Photos - Public Domain